Nyne

As per this study, the Global Sneaker Market was valued USD 66,911.9M (by revenue) in 2018 and is anticipated to reach USD 97,825.2M by 2024 with a CAGR of 7.0%. Sneakers are shoes primarily designed for sports or other forms of physical exercise, they are also known as athletic shoes, tennis shoes, jogger’s, gym shoes, runners, and takkies, but they consider to be more fashionable. Nowadays, people wear it even as a part of casual attire since it is more comfortable and cool. Eventually, they are similar to any athletic shoe type of footwear with a flexible sole made of rubber or synthetic material and the upper part is made of canvas. Examples of such shoes include athletic footwear such as basketball shoes, tennis shoes, cross trainers and other shoes worn for specific sports.

But our domain interest is limited, unique or rare performing assets (sneakers) that have a high margin on the secondary market. The Global Resell Sneaker Market is valued USD 1,840M (by revenue) in 2018 and is anticipated to reach 3,068.9M by 2024 with a CAGR of 8.9%.

Owing to a large number of the adult population, and rising disposable income are the major factor driving the market. Further, active participation of government in encouraging sports activities, the escalating awareness about healthy lifestyle coupled with the increasing adoption of sports as a career among people are adding impetus growth to market of sneakers. However, the rising price and the counterfeit product is likely to limit the market growth.

We formed our analysis on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis, and value chain analysis. We have also discovered that the secondary market is dominated by a limited group of companies, which lead us to direct and indirect competitors analysis.

• Alternative asset class investment platforms — An alternative investment is a financial asset that does not fall into one of the conventional investment categories. Conventional categories include stocks, bonds, and cash. Most alternative investment assets are held by institutional investors or accredited, high-net-worth individuals because of their complex nature, lack of regulation, and degree of risk. Alternative investments include private equity or venture capital, hedge funds, managed futures, art and antiques, commodities, and derivatives contracts. Real estate is also often classified as an alternative investment.
• Sneaker re-sell platforms — the secondary sneaker market has evolved into one with professionalized online marketplaces, including Stadium Goods, Grailed, StockX, GOAT, and KLEKT. These provide a digital-native audience with a more formalized process and a plethora of choice. With the sites taking a percentage of every sale, customer loyalty has become a priority.
• Crowdfunding platforms — There are typically three types of crowdfunding: reward crowdfunding, debt crowdfunding, and equity crowdfunding. With reward crowdfunding, you raise your funds by reaching out to supporters, who receive a small gift or product sample if they pledge a certain amount. As for debt crowdfunding, you receive a loan and pay it within a specific time frame — some prefer this over a bank loan because it can be much faster. And last, but not least, equity crowdfunding means you give a portion of company ownership to the people who provide you with funding.
• Traditional assets investment platforms — a DIY investment platform to invest in the full range of options: from shares, funds and investment trusts, to ETFs and direct retail corporate bonds.

A platform where investors pass KYC, choose from available assets, review the market data and performance. Users can invest in assets during the initial offering and get approved by the regulator. Build and monitor their portfolio, and participate in the secondary market trading. All support is integrated into the chat on the platform.

Nyne is a stock market for high-value alternative assets, like premium collector sneakers. The sneakers we list in the app are extremely rare, and in many cases, one of only a handful in the world in investment-grade condition. They have also shown outsized returns for those with deep enough pockets and the access needed to acquire and maintain them.

Each asset is registered with the SEC and turned into a stock that can be purchased by investors of all income levels starting at around $5 per share in our app. We tell the story of the sneakers—what makes it unique, all the specs on history & provenance, display all the records and historical documentation, photo & video of every angle of the sneakers, and include an interactive timeline from the moment it left the retail store up to present day.

We also allow for the bid/ask trading of shares through registered broker-dealers all within the interface, so we’ve really tried to design a platform that makes trading these super valuable tangible pieces of sneakers art feel as seamless as trading equities.